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Factsheet vs KID: what's the difference?

Most UCITS funds and ETFs publish both a factsheet and a Key Information Document. They cover some of the same ground, but they are different documents with different rules. This guide explains how they differ, how they must agree, and what is changing in the UK.

Last reviewed 10 October 2026 · About 6 minutes to read

Please note: this guide summarises the rules as we understand them at the date of review. It is general information, not legal or regulatory advice. Always check the current rules and take professional advice before relying on it. See our Terms and Disclaimer.

1. The short answer

A KID is a regulatory disclosure document. It is required by law, follows a format set by regulation and must be given to retail investors before they invest. Its purpose is to let investors compare products on a like-for-like basis.

A factsheet is a marketing communication. No law requires one, but most fund managers publish one every month. It has a flexible layout and shows recent performance, holdings and portfolio data. Because it is marketing, it must be fair, clear and not misleading, consistent with the KID and prospectus, and labelled as marketing.

2. Side-by-side comparison

FactsheetKID (PRIIPs)
Legal statusMarketing communication; optionalMandatory pre-contractual disclosure for retail investors
FormatFree layout, usually 2 to 4 pages in the firm's brandingPrescribed template, headings and wording; maximum three A4 pages
UpdatedUsually monthly, sometimes quarterlyReviewed at least every 12 months and whenever there is a significant change
PerformanceRecent and historical returns against the benchmark, under the marketing rulesPrescribed performance scenarios; past performance (up to 10 years) is published separately and cross-referenced
Portfolio dataTop holdings, sector and country breakdown, characteristicsNot included
RiskMust show the same risk indicator as the KID, plus key risksSummary risk indicator on a 1 to 7 scale with prescribed narrative
CostsOngoing charges, which must be consistent with the KIDPrescribed cost tables showing costs over time and their composition
Key labelling"This is a marketing communication" and a reference to the prospectus and KID (EU)"Key Information Document" title and the prescribed purpose statement
Main rulesUK: COBS 4 and Consumer Duty. EU: Regulation 2019/1156 and ESMA marketing guidelinesEU: PRIIPs Regulation 1286/2014 and Delegated Regulation 2017/653. UK: moving to the CCI regime

3. Which key document applies

"KID" is often used loosely. Three related documents exist, and which one applies depends on the product and where it is sold.

4. The UK change: CCI product summaries

The FCA's Consumer Composite Investments (CCI) regime replaces both the UK PRIIPs KID and the UCITS KIID with a single product summary.

For factsheets, the practical effect is that UK factsheets must match the product summary instead of the KIID. The risk score shown on a UK factsheet will move to the new 1 to 10 scale when the fund switches, while EU factsheets for the same fund keep the PRIIPs 1 to 7 indicator. Firms marketing in both markets will need separate UK and EU versions, or a clear explanation of both scores.

See our example CCI product summary for what one can look like.

5. Keeping the two consistent

Regulators expect marketing communications to be consistent with the legal documents. The ESMA marketing guidelines specifically require the information in a marketing communication to match the KID and prospectus. In practice, check these points every time the factsheet is produced:

Most mismatches happen when the KID is updated mid-year and the factsheet template is not. Producing both documents from the same data, with an automated consistency check, removes that risk. That is how autoFactsheet works: every run checks the risk indicator, charges and objective against the current KID before the factsheet goes for approval.

6. Common questions

Can a factsheet replace the KID?

No. The KID, or in the UK the product summary, must be provided to retail investors before they invest, whatever marketing material they have seen.

Does a fund sold only to professional investors need a KID?

It depends on the product. The PRIIPs KID itself is required only when a product is made available to retail investors. UCITS are different: in the EU, a UCITS sold only to professional investors must still provide a key document, choosing either a UCITS KIID or a PRIIPs KID, and in the UK a UK UCITS needs a KIID until it moves to the CCI product summary. Exchange-listed ETFs are usually treated as available to retail investors, because anyone can buy them through a broker. Marketing material for professional investors must still be fair, clear and not misleading.

Can a factsheet show performance that the KID does not?

Yes, a factsheet can show more detailed performance, provided it follows the marketing rules on past performance. See our factsheet compliance checklist for those rules.

Who is responsible for each document?

The product manufacturer, usually the management company or ETP issuer, is responsible for the KID or product summary. The factsheet is the responsibility of the firm that issues it, and in the UK it must be made or approved by an FCA-authorised firm.

Sources

Important information

This guide has been prepared with care and is believed to be accurate as at 10 October 2026, but it is a general summary only and may not be complete. It is not legal, regulatory or compliance advice and must not be relied on as such. Rules and regulators' interpretations change, and we do not undertake to keep this guide up to date. Before relying on any point, check the current rules and take appropriate professional advice. To the extent permitted by law, autoFactsheet accepts no liability for any loss arising from reliance on this guide; see our Terms and Disclaimer. If you spot something that is out of date, please let us know at info@autofactsheet.com.

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